Production
We help agents sell more homes, make more money and work more efficiently.
WIN THE LISTING
- Listing Concierge – Coldwell Banker Realty’s exclusive 360° marketing program is designed to win listings, maximize efficiency and generate leads.
*Fees may apply. - CB Curated – A strategic listing approach that prioritizes seller choice, enabling them to shape timing, refine pricing, build demand, and enter the public market from a position of strength.
- Design Concierge – Our in-house agency will help you craft a distinctive personal brand creating consistency across all your marketing.
- Clients For Life – Automatically and effortlessly stay connected with clients and prospects every month through our sphere marketing program.
TRANSACTION SUPPORT
- HOME Platform – Everything you need to grow your business, save time, and create great experiences for your clients from one connected platform.
- Transaction Concierge – One-on-one transaction support and document management to help from contract to close.
- Smooth Settlement Experience – Leverage our trusted integrated services to streamline the real estate process.
Coaching
We enable agents to expand their sales and business development skills through effective education, coaching and support.
PROFESSIONAL DEVELOPMENT
- Coldwell Banker University® – Robust education resources, from on-demand content to virtual events and live classes – for all levels of experience.
- Sales and Business Coaching – Opportunities targeting agent success, mentoring, team-building and success planning led by internal and external coaches offered in group settings or 1:1, both in-person and online.
- Luxury Property Specialist Certification – This powerful and elite Coldwell Banker Global Luxury® course provides the foundation for a successful career representing exceptional properties and an affluent clientele.
CORE SUPPORT
- Non-Competing Branch Managers – Committed to your success, managers are dedicated to helping you develop your skills and grow your business.
- Marketing Strategy and Support – 1:1 consultations, live and on-demand workshops, and same-day assistance through NextAvailableAppointment.com.
- Agent Onboarding Specialists – A seamless onboarding process ensures that newly affiliated Coldwell Banker Realty agents are “CB Ready.”
- Regional Support Specialists – Highly trained staff with the sole focus of providing assistance to our agents on their terms, in the office and on the go.
Wealth
We offer financial strategies agents can use to grow and protect their personal wealth, now and into the future. We believe your best years are ahead of you.
REFERRAL REWARDS PROGRAM
Generate a passive revenue stream by referring a friend to any of our family of companies.
BENEFIT OPPORTUNITIES (SPARK and The VIP Program)
Access to health, savings/retirement, identity-theft protection and other personal lifestyle options.
LEGAL ASSISTANCE PROGRAM
Provides financial protection from settlements, judgments, costs and legal fees for certain types of claims.*
WEALTH BUILDER EXPOS
Learn from top professionals on real estate investing, tax planning and retirement strategies.
COMPETITIVE COMMISSION SCHEDULES
We give agents the freedom to make better choices with their money.
DISCLAIMER:
*The Legal Assistance program is subject to the terms and conditions stated in the program.
Culture
We provide a diverse environment that is collaborative, supportive and fun. We are a company that inspires pride.
RECOGNITION OF EXCELLENCE
The international awards and recognition events honor peak performers reaching the highest levels of achievement within our company.
INTERNATIONAL GEN BLUE® CONFERENCE
Our signature event features powerful speakers, inspiring coaching and meaningful networking.
#1 AGAIN AND AGAIN
We are leaders in the industry for over 120 years, earning top marks for trustworthiness³ and a strong commitment to ethical business practices.
CHARITY INVOLVEMENT
We are committed to giving back. Our network has donated over $33 million⁴ to support St. Jude Children’s Research Hospital and the local community.
WHAT MOVES HER®
A movement dedicated to advancing women through leadership development, community and meaningful opportunity.
DISCLAIMER:
³Coldwell Banker/Quester Consumer Research April 2025.
⁴CB Heroes Submissions 2012-2024.
At Coldwell Banker Realty, the most important part of our business is you. These pillars form the foundation of everything we do – from powerful business building tools and income-enhancing opportunities to world-class education and unwavering support. Together, they’re designed to help you grow your business, sharpen your skills, build financial security and thrive in a community that celebrates your success.