Single Integrated Technology Platform
Home Platform enables agents to search for properties, communicate with clients, market themselves & their listings, manage their transactions and grow their business — all from one single place. The average agent uses over 20 different pieces of technology to do their job — Coldwell Banker Realty agents using HOME will only need to use one.
Private Exclusives
Private Exclusives are off-market listings visible to Coldwell Banker Realty agents and their qualified buyers.
Private Exclusives do not accumulate days on market, show prior price adjustments, or appear on public home search websites.
Client Dashboard
Client Dashboard on HOME is the only tool designed to connect you and your agent through every phase of your real estate journey. Experience 24/7 transparency before, during, and after the transaction for total peace of mind.
AI Assistant
Coldwell Banker Realty agents use AI to help increase efficiency and grow their businesses.
Likely To Sell Leads
Home Platform’s Likely to Sell tool uses AI to help you identify contacts who may have a higher likelihood of selling within the next 12 months. This allows you to quickly reach out to prospective clients to touch base or send them a Comparative Market Analysis (CMA), without paying for a separate lead generation program.
Marketing Center
From postcards advertising your brand new listing to a rich newsletter to your sphere of influence, learn to create elegant, on-brand, compelling collateral and choose whether to print it right away or have it professionally made, all with a few clicks. Explore templates, pre-built content created for you by Coldwell Banker Realty’s talented Designers, powerful HTML and Insight tools to let you reach a broader audience every time, and tight integration with the rest of the Home Platform.
Business Tracker
Listings & transactions managed within Home Platform’s Business Tracker help agents manage their deals, track signed documents, and improve transaction efficiency.
Open New Doors For Your Business
Achieve your goals with a brand invested in your success. Tailored strategies and unwavering support empower you to realize your personal and professional dreams.